DEFRA | Petfished

Raising awareness of ‘Petfishers’ ahead of Christmas, for the Department of Environment, Food and Rural Affairs, we embarked on the tricky task of posing famous characters’ pets in beautifully art directed spaces to deliver the important messages. 

CREDITS

Client: DEFRA
Agency: 23red
Producers: Patrick Schulenburg and Malindi Kindrachuk

Director: Sam Bailey
DP: Phil Barthropp

Animation: David Shute & Joel Veitch
Voices: Alix Dunmore, John-Luke Roberts, Sam Bailey