HM Coastguards | Coast Clever

The summer of ‘22 was a heat-fest to remember, making call-outs to the coastguards especially high. We worked with our Agency partners at 23red to create a campaign PR video for ‘Coast Clever’ raising awareness of the dangers around the coast. Finding the right talent for the campaign was key, so when the team secured legendary footballer and ‘beast’ Adebayo Akinfenwa, we got to work creating a chilled-out info film to get the attention of young men (especially) and everyone else who might be spending time at the seaside.