Migrant Help | 60 Seconds

For refugee week 2024 we collaborated with Momtaza Mehri, a British-Somali poet to write a 60 second poem about the experience faced by millions around the world- of being displaced from you home due to war or persecution. The campaign was voiced by Bridgerton actress Adjoa Andoh and accompanies a POV sequence showing a middle-class family gathering their essentials- begging the questions- what would you take? The video was veiwed by 670 million people in the UK.

CREDITS
Agency: 23Red

Director: Sam Bailey
Producer: Simone Radclyffe
DP: Ben Westaway