Migrant Help | 60 Seconds

For refugee week 2024 we partnered with agency 23Red and Migrant Help to create a minute-long film. We collaborated with young poet laureate, Momtaza Mehri, a British-Somali writer to create a 60 second poem about the experience faced by millions around the world: of being displaced from home due to war or persecution. The campaign was voiced by Bridgerton actress Adjoa Andoh and accompanies a POV sequence showing a family gathering their essentials in the panic of leaving their home; an experience that few families in the UK can imagine going through. The video was veiwed by 670 million people in the UK and won Best film for a Large Charity at the Third Sector awards in September 2025.

CREDITS
Agency: 23Red

Director: Sam Bailey
Producer: Simone Radclyffe

Production Coordinator: Charlotte Maxwell
DP: Ben Westaway and Tia Salisbury