HM Coastguard | Coast Clever

Working with influencer Arthur Hill, and (brave) actor Archie Rowell, we created a set of 5 videos, including a PR film, to support HM Coastguards ‘Coat Clever’ Campaign in the summer of 2024. With partner agency 23Red, the campaign successfully reached a target audience of young males- those most likely to encounter difficulties in a range of coastal situations- by showing a range of real-life rescue situations. A dynamic and engaging campaign that resonated well with the intended audience.

CREDITS
Agency: 23Red

Director: Rich Melton
Producer: Patrick Schulenburg
Editors: Simone Radclyffe and Patrick Schulenburg
DP: Ed Saunders